Green Chef

Moving Backwards

Client: Demo Duck
Services: Creative Direction, Production, Post

Our friends at Demo Duck approached us to help create a video for their client Green Chef. We have lots of experience filming videos for food and beverage companies so it was a comfortable match right off the bat. Together we came up with concepts, pitched ideas, and crafted our story. The goal being to showcase Green Chef in a fun/quirky manner while explaining what they do.

The client liked our slightly offbeat concept, to show the Green Chef experience in reverse. We started with our characters enjoying a fully prepared dinner then moving backwards through dinner prep, ingredient delivery, recipe concepting (back at the Green Chef test kitchen) and even a shot representing the farm their ingredients are sourced from. Have a look at the finished video above.