Moving Backwards

Deliciously Simple. Fresh, organic ingredients. Wholesome, chef-crafted recipes. Right at your doorstep.

Our friends at Demo Duck approached us to help create a video for their client Green Chef. We have lots of experience filming videos for food and beverage companies so it was a comfortable match right off the bat. Together we came up with concepts, pitched ideas, and crafted our story. The goal being to showcase Green Chef in a fun/quirky manner while explaining what they do. The client liked our slightly offbeat concept, to show the Green Chef experience in reverse. We started with our characters enjoying a fully prepared dinner then moving backwards through dinner prep, ingredient delivery, recipe concepting (back at the Green Chef test kitchen) and even a shot representing the farm their ingredients are sourced from. Have a look at the finished video above.

STILLS

Green Chef Kale Green Chef Farm Green Chef Pasta

AGENCY
Demo Duck

DIRECTOR/DP
Sergio Salgado

1ST AC/GIMBAL OPERATOR
Ben Derico

GAFFER
Mark Skala

PRODUCER
Sarah Hanson

PRODUCTION ASSISTANT
Jeffrey Brooks