Virtue Cider

Giving Craft Cider a Place

Client: Virtue Cider
Services: Planning, Production, Post

Virtue Cider is a Michigan–based craft cider company. Partnering with local family farms to find the highest quality heirloom apples, they produce ciders that combine old world farmhouse styles with modern craft fermentation and aging techniques.

Furnace FPS was excited to work with Virtue Cider. Greg Hall and Stephen Schmakel’s commitment to craft and high quality products, as well as their ethical practices and beautiful cider house melded with our P&S series perfectly. This episode premiered at Lincoln Hall in Chicago at in March of 2013. It was part of Virtue’s Harvest party for the release of their Red Streak cider. This video was also the 4th installment in our Practice & Space series (on hiatus).