Lost Palate

Jonny Coffman’s Cancer Story

Client: Goose Island
Services: Full Service

In December of 2017 Goose Island employee, Jonny Coffman, was told that he had an 8% chance to see 2019. His cancer had metastasized into his bloodstream, bones, and organs. His journey led to the creation of Lost Palate Hazy IPA, brewed by Goose Island, this is his story.

We once again teamed up with Goose Island’s internal team to tell this big and intimate story. Our involvement began with story development and creative direction then continued through the entire production and post-production process. We’re honored to be a part of such an important story, one of collaboration that brought all of us together. Thank you Jonny for sharing your story and Goose Island for wanting to produce such meaningful content.

Along with the full cut of the documentary short, we produced 5 teaser and 3 product spots meant to help promote the story and Lost Palate Hazy IPA beer.

Sergio Salgado
Ken Hunnemeder

Sergio Salgado
Seth Ekberg

Sarah Hanson
Michael Thiel
Debbie Yoon

Sergio Salgado

Sam Alcarez

Seth Ekberg
Emily Lucas

Color & Post Audio
Furnace FPS

Music (closing track)
The Babies – “Get Lost”