Collaboration with LooseKeys

Client: LooseKeys
Services: Production

Viadeo is a professional social network with over 35 million members worldwide. They approached our friends at LooseKeys to produce a live action explainer video with a strong focus on brand culture. LK reached out to Furnace to shoot footage that would eventually receive tracking, rotoscoping and motion graphics overlaid.

LK developed a series of vignettes in which people connected through the Viadeo site.LK and Furnace then worked in a highly collaborative fashion to ensure all shots were accomplished. Not only did our footage need to be technically sound but it needed to communicate the stories in a quick and smart manner.

The final piece is a fresh look at some ways Viadeo is used and delivers a concise message through video and motion graphics. We couldn’t be happier with the result.