Jaguar Land Rover 2013

In February 2013 I had the opportunity to work with Coat of Arms in making a video for Jaguar Land Rover at the 2013 Chicago Auto Show (CAS)Coat of Arms covered all pre and post-production while I worked with a small team to capture the event. The cars and exhibit were beautiful, it was up to us to maintain the high standards of Jaguar Land Rover with our coverage.

Working a live event can be difficult, it’s harder to control what is happening in each shot and you have to do your best to react under the circumstances. Luckily, the day was calm as we had access during the media session. We had time to plan out our shots, think about our edit and capture what we needed. Check out what we ended up with below.

PS. As much as I would have loved to shoot the shots of the Jaguar Land Rover cars in zooming through the hills, that was stock footage. One day!